![Dialect, Inc. on Twitter: "The gaming, media and entertainment markets are more competitive than ever, and it's critical for brands to adapt if they want to remain relevant to the socially savvy Dialect, Inc. on Twitter: "The gaming, media and entertainment markets are more competitive than ever, and it's critical for brands to adapt if they want to remain relevant to the socially savvy](https://pbs.twimg.com/media/E32tFxCXMAU3si3.jpg:large)
Dialect, Inc. on Twitter: "The gaming, media and entertainment markets are more competitive than ever, and it's critical for brands to adapt if they want to remain relevant to the socially savvy
![Millennials may be more into mobile gaming compared to Gen Z, but Gen Z are more enthusiastic to watch an ad rather than pay to play games compared to all others / Millennials may be more into mobile gaming compared to Gen Z, but Gen Z are more enthusiastic to watch an ad rather than pay to play games compared to all others /](https://1.bp.blogspot.com/-k4lzpPjmEVo/X6OgL51Mh4I/AAAAAAAAT4Y/BQnE_vi2GvkXcqLWhrPekni0WNKGoigeQCLcBGAsYHQ/s1000/gen-mill-gammers.png)
Millennials may be more into mobile gaming compared to Gen Z, but Gen Z are more enthusiastic to watch an ad rather than pay to play games compared to all others /
![Millennials may be more into mobile gaming compared to Gen Z, but Gen Z are more enthusiastic to watch an ad rather than pay to play games compared to all others / Millennials may be more into mobile gaming compared to Gen Z, but Gen Z are more enthusiastic to watch an ad rather than pay to play games compared to all others /](https://1.bp.blogspot.com/-1fprgBDmPis/X6OgLwTmS6I/AAAAAAAAT4c/3ukZ0j3OT3An7gdxyjpjvE1GQ8KY7tTowCLcBGAsYHQ/s1272/gen-z-game-category.png)
Millennials may be more into mobile gaming compared to Gen Z, but Gen Z are more enthusiastic to watch an ad rather than pay to play games compared to all others /
![Gen Z, Millennials, and gaming: How the evolution of video games is impacting generations, workplaces, and brands - The Center For Generational Kinetics Gen Z, Millennials, and gaming: How the evolution of video games is impacting generations, workplaces, and brands - The Center For Generational Kinetics](https://genhq.com/wp-content/uploads/2019/11/pic-15a.jpg)